I want to say something clearly at the start: I loved my career.
For 14 years, I worked in tech and global marketing, building programs, leading teams, and navigating plenty of high-pressure moments. I loved the creativity, the people, the problem-solving, and the feeling of building something impactful. And part of me still misses it.
I also know what it's like when constant pressure turns into chronic stress and starts to cost too much. I've experienced burnout myself, and learned the hard way what happens when you keep pushing through and overriding what your body is trying to tell you.
I also became curious about the patterns and pressure that weren't coming from the outside. The perfectionism, overachieving, and internal expectations that could make an already demanding environment feel even more demanding. I began examining my relationship with achievement itself - what was driven by passion and purpose, and what I was ready to relate to differently.
For years, I studied and explored different approaches to personal growth and wellbeing - from coaching and meditation to nervous system regulation, breathwork, somatics, movement, energy healing, sound, plant medicine, and embodied connection. They helped me shift deeper patterns, build a healthier relationship with achievement, feel calmer and more grounded even in stressful environments, and reconnect with myself.
Over time, I found a more sustainable way to pursue my ambitions.
Not as an escape from ambition. As a way to live it differently.
A way that allowed me to thrive professionally while having more energy for my relationships, passions, creativity, joy, and a life I genuinely loved.
I started noticing how many women around me were struggling with the same things I had learned to navigate. That planted the seed for Alive Studio.
When my corporate chapter shifted in early 2026, I took the opportunity to go deeper, traveling through Bali and Thailand for intensive training in breathwork, BioDevelopment, sound healing, and other embodied practices.
Alive Studio brings together two parts of my life that once looked very different: the strategic, ambitious woman who loved building a career, and the woman who has spent years exploring what helps us feel grounded, connected, healthy, joyful, and fully alive.
I work with ambitious women because I am one.